So you’ve had a great idea for an event. You’ve booked your venue, and have decided on the topic you’re going to cover – everything is going perfectly so far it seems. However, there’s just one tiny element that you really need to sort before you can officially declare your event a success, and that’s the process of getting bums on seats. After all, it won’t really be much of a workshop or seminar if no delegates turn up!
Effective event marketing is key and can help to make sure that everything goes to plan. With that in mind, if you’re thinking of organising an event for your business, whether it’s a workshop, meeting or seminar, I’ve put together five key tips for top-notch event marketing that you definitely need to keep in mind. Read on to find out more!
- Planning is key.
Fail to plan, plan to fail as the saying goes, and when it comes to running a successful event this old adage is certainly true. . We all know that life can get in the way sometimes, but when it comes to event marketing, planning is key. So make sure you set time aside to put together a calendar and plan that will help to keep your promotion on track. As an added push to make sure you implement every part of your marketing plan; put it in your calendar or diary.
- Decide on your hook. No we don’t mean this kind of hook…
We mean figuring out what potential customers need and want from your workshop, seminar or event before you begin this process.Take some time to consider; why should they attend your workshop over a competitor’s? It might be that you’ll offer them some useful tips, a workbook or guide to take away with them at the end of the session, or perhaps you’ll give them a discount off your products and services? It’s important to establish what your hook is, and ensure this is consistently mentioned as part of your event marketing.
- Social media is your best friend.
Make sure you use social media as part of your event marketing plan. For the fortnightly networking meetings that I help market at the Cowshed in Bristol, I use a combination of LinkedIn and Facebook to promote them to new visitors. we always have over 20 people attend (it could just be because they get steak and wine.. but that’s the hook 😉 if you’d like to find out more about our regular events at the Cowshed, send Kimba a quick email.The key things to keep in mind when using social media to promote your next event is to:
Highlight what the event will cover, and what the attendees will get out of it.
Remember that the whole world doesn’t need to know about your event – only your target audience, so work out what this is, where they are on social media and then start conversations to spark their interest.
- Use questions to inspire your content marketing.
Remember to keep a record of the types of questions that you are asked during your workshop as these can be used as part of your content marketing strategy at the end of the event. For example, you can create useful blog posts for your website or infographics for social media. If your delegates require more information on a certain topic, then it’s likely that there are more businesses out there who are also looking for tips and advice, and you can also use your content as a way to advertise your upcoming events too.
- Make sure you collect feedback.
At the end of your workshop, make sure you give every delegate a feedback form to fill in. This doesn’t have to be anything too complex, but it should give the delegate the opportunity to share their thoughts and feelings about your event, how it went and what they think could be improved for next time. By collating this information, you can help to make sure that the events you run are the very best that they can be. Why not take the opportunity to ask for a video testimonial!In addition, you might be able to use some of the positive testimonials in your marketing materials, something which can help to encourage people to attend your future events too.
If after reading this blog post you feel that you could use a bit more guidance on how to effectively market your next event, you’re in luck. On Wednesday 10th October I am running a session called “Marketing Your Workshop – Made Easy” in Bristol in collaboration with Helene Jewell, who will bring her experience of creating workshops to help make your next one a real success. Our workshop will provide you with a great opportunity to ask any questions and pick up some really actionable advice to get more signups for your next event in an interactive and participatory approach. Find out more about the workshop and book your place here – we hope to see you there!