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Why businesses need to be using hashtags on Instagram

Hashtags have been around for a while – 12 years to be exact! – but surprisingly we still see some businesses that don’t utilise this completely free tool to its full potential. 

This could be due to many reasons, such as not wanting to use too many for fear of messy captions or coming across as too ‘salesy’ or, simply not knowing the wealth of benefits that could come from using them. 

So, to set the record straight, we thought we would put together a list of a few of the ways using this little sign ‘#’ could change your Instagram game forever!

Follow your industry 

By choosing to follow certain Instagram hashtags that relate to your business or audience, you can stay up to date with industry news and keep an eye on what others are doing too, including your competitors! It’s also a great way to find new people to follow as more people start to use a certain hashtag. 

Reach more people

When using the right hashtags, this one can be achieved instantly and it won’t just be quantity, it will be quality! You’ll be able to reach the right people in your target area with your content – sounds good right!? By using the wrong hashtags, you’re more likely to reach other people in your industry or people on the other side of the planet, but using them in the right way will fix that. 

Gain followers 

Those lovely new eyes looking at your account are more likely to be your ideal client, your tribe, the kinds of people who will want to follow you to see more. Now you’ll also see who else they’re following, what they like and what they like to post themselves. So, follow them back and get engaging! 

Brand Awareness 

By using hashtags the right way and attracting the right people to your content you will increase the number of people that know about your business and brand, soon enough you’ll become a regular face in the industry – aces!

Generate leads 

With the right audience, it’s going to be a lot easier to sell your products or services… consistently. Using the wrong hashtags will ultimately attract people that aren’t going to buy from you, which is pointless! By fine tuning your hashtags and finding your ideal client with your content, it won’t be long until you see the results.  

Increase engagement 

Hashtags are crucial for increasing engagement! By using hashtags that are relevant to your business and content, you’re more likely to attract more of the right people to your account, they’ll have a better appreciation of your content and therefore.. there’s a higher chance they’ll comment on and like your post. 

Now you’ve heard WHY you need to be using hashtags on Instagram, are you ready for the HOW? We’ve created the Ultimate Instagram Hashtag Guide and it’s just £27

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