Gamification for researching and launching your lead magnet.

Learn how to increase engagement and improve downloads / freebie requests using Gamification.

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By adding just a handful of Gamification elements Kimba has increased conversion rates by 162%

Have you?

Wondered what freebie your audience truly desires?

Wished you could get more downloads of your freebie / lead magnet?

Wondered how you could increase online engagement and sales conversions?

Wanted to inject more fun into your marketing for better results?
Then Gamification could be the answer you’ve been waiting for!
Join The Mini Course

What is Gamification?

Not 100% sure what Gamification is? You’re not alone. 

Even Gamification professionals can’t agree on a set definition!

Here’s a quick breakdown:

Throughout history people have played games; from hopscotch to chess, from Fortnite to tiddlywinks, from conkers to cricket. We’ve all played a game and been unable to put it down because we are enjoying it so much, wanting to beat our opponent or just get to that next level…

The concept of gamification is to figure out;

  • What it is about those games that makes them so compelling
  • What elements motivate you to play
  • What we can learn from games to make non-games more successful
  • What we can take from game design to help get better results in non-game settings

Many well-known brands are using gamification in their marketing and in their courses to improve results for them and their audiences.

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If used well, gamification can be used to help you reach your business goals, by helping your customers to achieve theirs. It’s about working out their motivations and amending your campaigns and projects to help them achieve their objectives in a way that works for them.

It can be fun (think quizzes, solving puzzles, defeating monsters), but it isn’t always about making things more fun.

Some game elements that you may recognise can be considered to be stressful or negative, despite being effective gamification tools (scarcity and competition are two examples).

There is nothing wrong with using these tools, but it is important to use a good balance of techniques and tools that compliment the types of personalities in your audience.

Gamification isn’t as simple as adding badges and a leaderboard to something and hoping for the best.

It is a tool that combines game elements, game design and game thinking as well as taking learnings from psychology, human behaviour and other fields such as learning development, management and marketing to improve upon existing systems and processes for better outcomes – rather than just ‘turning everything into a game’

It’s more complex than people assume and is definitely a matter of test and learn, but implemented well and tweaked over time it can be a priceless tool for your business.

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Who is this course for?
Who is this course for?

This mini-course is designed to showcase how you can use Gamification to figure out what your audience REALLY wants from a lead magnet (so you can create the freebie they truly desire), to market that freebie in a fun way and to increase online engagement and conversions (aka downloads).

Thinking of creating a lead magnet but haven’t got a clue what your audience wants?

Have a lead magnet that isn’t getting the interest you’d like?

Want to get more people to download your freebie?

Then this mini-course could be for you!

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…and who this course isn’t for.
…and who this course isn’t for.

Anyone who wants us to learn how to create a freebie or lead magnet – there are many courses out there for that, this mini-course is about using Gamification for market research and marketing your freebie only. 

Anyone who wants this done for you. We don’t provide a done for you service, we do provide consultation though, if that interests you.

Overnight success seekers. This is going to take some work, please be under no illusions!

What the Mini Course involves.

Session 1.

What it is and WHY it’s vital for market research, engagement and conversions.

A detailed breakdown of Gamification and why it’s important for you and your business.

Examples of big brands using Gamification and some of our own case studies for you to learn from.

Why market research and engagement are significant players in increasing the number of people requesting your freebie.

Session 2.

How to use Gamification for market research, increasing engagement and freebie ‘sales’.

Using gamification to come up with an idea for a freebie that your audience truly desires.

Using gamification to market that freebie (lead magnet).

Using gamification to increase the amount of people downloading / requesting your freebie.

Using gamification to increase engagement.

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What the Mini Course involves. AND when the sessions will be held (yes they will be recorded).

Session 1.

Now Available on Replay

What it is and WHY it’s vital for market research, engagement and conversions.

A detailed breakdown of Gamification and why it’s important for you and your business.

Examples of big brands using Gamification and some of our own case studies for you to learn from.

Why market research and engagement are significant players in increasing the number of people requesting your freebie.

Session 2.

Wednesday 15 June | 11am (BST)

How to use Gamification for market research, increasing engagement and freebie ‘sales’.

Using gamification to come up with an idea for a freebie that your audience truly desires.

Using gamification to market that freebie (lead magnet).

Using gamification to increase the amount of people downloading / requesting your freebie.

Using gamification to increase engagement.

Why Kimba?

Kimba is a successful, innovative and creative entrepreneur based in Bristol. 

Kimba has been using Gamification in her personal and business life to improve results and meet her goals for as long as she can remember.

As well as running a flourishing business, in her spare time, she’s a sponsored hula hooper and has used gamification to outsell the other sponsees by 10x. 

Gamification has enabled Kimba to improve all aspects of her business leading to more sales and greater results for everyone involved. Whether it’s engagement on social media posts, an increase in the number of people completing her courses or showing up live to online events, better participant retention in her challenges and memberships or getting higher quality testimonials.. everything she’s gamified has seen a marked improvement!

A great example of this, comparing the last two challenges that Kimba ran which upsold to her Instagram course. By adding in just a handful of Gamification elements she went from a 1.1% conversion rate to a 2.9% conversion rate – an increase of 162%. 

The final InstaMind course, (10 week Instagram course) – saw…

  • A 29% increase in people completing the course compared to last time…
  • 52% increase in posts in the group, compared to the previous round.
  • AND a 16% increase in Active Users (the number of users active in the group across the 10 weeks) compared to previous round.

Kimba has gamified other areas of her personal life too, to help her fit in extra reading, exercise regularly, or learn new skills (all while having fun!)

Kimba now helps other businesses to apply gamification techniques to boost results for themselves and their customers/members. By working in this way everyone is a winner!

How much?
How much?

We’re in testing phase at the moment, so you’re in luck!

This is our first Gamification mini course, so you’ll be getting the course at a low cost!

While in testing phase a small number of spaces are available at £349.

If you prefer to pay in two instalments, you can do so over 2 monthly payments at £180.

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FAQs.

Yes – you’ll receive a replay of both sessions after the sessions have been completed.

We advise you to come to the live, so you can ask any questions!

Yes, Gamification can work in all parts of your business, including your personal life.

The main focus of this course will be lead magnets, however, you can apply the market research tips to any market research you are doing, and the marketing tips to any marketing you are doing.

Please note though that the content is focused on creating more engagement and downloads of your freebie.

Due to us trialing the course and short turnaround to the course start we unfortunately aren’t able to offer refunds.

If you decide to take up the 2 payment plan, this is not a subscription and both payments will be taken – If you miss a payment we will instruct a debt collection agency to collect the remaining balance. If this happens you will be liable to pay the remaining cost in full and any costs incurred during the administration of chasing the payments (such as debt collection agency fees.)

No – there are many courses out there for that, this mini-course is about using Gamification for market research and marketing your freebie only. 

 

No – you may ask questions during each session which will be answered live, however there is no 1-1 time during this. 

We do provide consultation services if you would prefer 1-1 time.

You don’t need one before taking the course!

We can help you you understand what your audience really wants – making it easier for you to create one in the future (or adapt your current one(s)!)

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