Using Gamification to Increase Engagement.
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Hello, gardeners. For those of you I have said hello to everybody at hello gardeners in the last week’s session, we covered using gamification to reduce imposter syndrome, reduce fear of being visible.
And improve self-confidence so that you can grow your audience faster. And as Anna pointed out rather well, it’s also it was also kind of a lesson in things that you’re procrastinating on. So it’s not just about fear. In this session we are going to cover.
And there’s a lot to cover in this session, and if I run over the hour and people have to leave, I get it.
I’ll just keep recording. So you.
Can watch it back later, using implications to increase engagement on social media and other marketing, including coming up with content ideas.
Via.com. Ohh there are.
Many ways to Alexa. I’m not speaking to you. OK, let’s unplug her. So we’re gonna cover social media lives, masterclasses, webinars, e-mail marketing and obviously there is always chance for you to ask questions. And if they make sense.
So then if not then.
And I’m just gonna meet you guys because I’m not really what’s going on with background noise, but feel.
Free to use the chat.
I have tasked you guys with a mini quest to come up with some bingo board ideas. The prize is that will create an interactive version of the bingo board that you can all play together. The bingo board should include things that you will all come across doing your tasks.
Each week or each month, uh. Some of the examples that I gave you that you could include, so a spambot replied to my.
Post UM there was a glitch on my platform stopping me from doing my task today, etcetera, etcetera. There are many universal things that you can use and the idea is that we create them in the board and then for the remainder of the course you guys can play.
It, which is fun.
So we asked for you for at least 21 ideas that you agreed on for this.
And you’ve come up with quite a few, which is good, and you can continue to add to those if you want because we haven’t created the board yet.
You had a deadline of today, but you’ve created enough, so keep keep adding to those. We’ll get the bingo board, the interactive bingo board. Over to you as soon as it’s ready. So keep an eye for that. Keep an.
Eye out for that in the group.
OK, for those of you who have completed your homework, thank you.
I hope you have found.
It useful the first task was to consider hip post syndrome a fear or a lack of confidence holding you back when it comes.
To an audience growth task? Or what, if anything, is holding you back, which ones you are avoiding? I think that’s a useful.
Thing to think about.
Uhm, I definitely encourage you to do that when it’s not a big task. None of the tasks are big and the second part of the homework was to pick one of the tools or techniques we covered last week to try and trick yourself into being more accountable on that thing that you are avoiding. This one is something that will set you up for success going forward.
When you inevitably like, yeah, realise you’re avoiding something. You’re not getting the success that you want. If that is an important part of your audience, Chris.
OK, so there.
Are loads of games that you can play with your audience to improve engagement in your posts and on stories.
You can easily create all sorts of games in Canva, and I think a lot of people think gamification needs to be like we have to create this like massive interactive thing, whereas that actually can be simple, very very simple.
And in fact, and I’ve put here, we have templates for these that we sell. If you can’t be bothered to make them right. But I’m going to talk you through some ideas.
So here are three examples that you’ll have seen these kinds of games in groups on Facebook, on Instagram, everywhere. Really.
So these ones here are like themes, so you can obviously edit them however you want. So tell a story.
So this is one that I showed the other day. I’ll talk about it in.
A second where?
People use the predictive text function on their phone.
To complete a story, make a choice is asking people to choose. We talked about autonomy last week. I think it’s a really important part of gamification.
And we’ve, you’ll have seen these before pick. You know, if you had to.
Pick your favourite meal.
Which would you choose? And these ones get loads of engagement tag. Someone. These ones are quite hit and miss. So I’ve seen some of these work really, really well.
Where it’s a universal experience. So yeah, where you could say, you know, if you tag your favourite musician, will they reply.
And some of these posts have had thousands and thousands of responses, but I’ve also seen people do them and they get no response at all.
So those ones are interesting, but they have to be relevant. So, and in fact, I’m going to talk through some tips for making these kinds of things work.
So these are templated versions so they don’t have our user name on them, but you should make sure you have your account name on all of your games and tell people to tag you so that you can reshare your sponsors to their responses to your account so they’re getting a benefit out of it because you’re sharing it for them, but also if they accidentally share without tagging you.
It is still.
Clearly your game because your account name is on the image. Now obviously they can crop you out of it and all that kind of stuff, but you’re kind of doing your best to mitigate not being.
And what is the word?
Named, let’s just say named. I can’t remember the word is number 2, so not everybody knows how to play these games, so you may have to add and explain it in the comments or the post itself telling people what to do.
Make it as easy and as straightforward as possible for your audience to get involved. As you may remember from earlier in the course I shared a game and actually and I.
You found it too confusing to, so you didn’t.
Take part and that.
Is a perfect example. If you don’t make.
It really simple for people to take part. They won’t.
Simple as that.
#3 in some cases it might help.
To share a filled.
Version of your game first, so an example where you’re like asking people to fill in the blank or whatever sharing.
What it would look like when they complete it to make it as straightforward as possible.
Uh #4 gamification in marketing of this type works a lot better if you can tie the game to your business somehow, so use it to showcase your products or services.
So in this example the the ones that I’ve got up here, the business retreat example is not going to be very good for Sarah because.
Hers her. She’s targeting consumers, not businesses. So she might want to change that to your favourite type of Airbnb for example. So like, try and make it relevant and have one of the have have.
One or more of the examples B.
The things you have in your Airbnb so that you can say, well, if that’s your favourite option, come and stay with us.
You know, that kind of thing that way, even if they don’t realise it, they are subconsciously.
Learning about your business or the product you’re.
Missing on #5. Think about the audience, or why should they take part? Who have you got in your audience?
Player type wise personality, type wise, lifestyle wise. Are they busy? Are they not? Wanting people to know things about them or their business? Maybe they’re not the type of people who like to overshare.
What will make them stop the scroll and actually interact if?
You’re not sure?
Probably need to change the game up soon, so a little.
#6 try not to worry too much about when they.
Flop because they.
Will, trust me, they’re not all going to work.
Games aren’t gonna all.
Work things that you try aren’t going to all work and a great example. In fact, I did a game for the socialisers to get you all to work together to do a task together.
And and that’s just put into the comments. Sorry, I’m not much of a socialiser not everything is gonna work for everybody and that’s OK.
Of everyone who takes who, who sees the game that you put on social media is going to be have enough time.
To take part or want.
To that’s OK. So in fact.
I’ve I think I’ve got ahead of myself.
Given I’ve given some reasons here that this might not work, so some of these will work better when you have already have an engaged audience to start with.
So as Inga mentioned in her talk about Instagram, if you can get your existing audience engaging then that’s better because then when you drop this kind of thing in.
Your existing audience will engage with it and then it.
Will show it to more people.
Which will get you even more engagement and maybe even some followers will definitely increase your reach.
So you might put a game out there now to your non engaged audience and see no responses because.
Why would they?
They don’t engage with you anyway, they.
Your stuff and B so it might be that you have put it out at the wrong time of day for your audience or the wrong day of the week or something has happened in their world to affect their response. Maybe.
Something bad happened and.
So then that day, maybe they’re just not online on that day, try and run it again at another time it might.
Work better see.
It might be the wrong platform for that particular game or that particular audience. So and this has happened to us before, so let’s try you try a game on Instagram and it flopped.
It might work better on your Facebook group or it might work better on LinkedIn, or it might work on Twitter. Sometimes your audience behaves differently on different platforms, so it might.
Not be a plot a flop.
And you said a plot then, but there we.
Go, I’ve said it now.
It might not be a flop completely.
It might be that it’s just the wrong place, or D it might be that you’ve missed the mark in terms of understanding.
Advance the thing that you’re asking them maybe doesn’t make sense to them, or it’s not applicable to them.
They don’t want.
To over share.
It might be a market research problem rather than gamification problem. Gamification. As I keep saying, is about test and learn. So please don’t give up your first attempt so.
Here’s some more examples I’ve just put here. Talk through these examples, so that’s another tag example for a stories post.
A bingo board. These work well on stories because they can screenshot them and then like draw on them and.
Then re reshare them.
They don’t work well in other types of posts or like things to get to know your business better or get to know your audience better. So using these games for market research in this kind of get to know you post.
OK, so as I’ve mentioned previously, you can use gamification tools in your social media to increase engagement. To find out more about your audience and for them to for find out more about you think about the features on the social media platform that.
That you want to grow.
And what you can be using to increase engagement because it’s very it’s very easy, especially cause I’ve asked you guys to focus on consistency to get stuck with.
I want to post five times a week and that’s all you do. And we talked about novelty before and how vital novelty is for keeping people engaged for keeping yourself engaged, all this kind of stuff. So think.
Polls, quizzes, buttons, stickers, multiple choice questions.
What is available to?
You on that platform that you could be using apart from the normal way of posting to increase that fund to increase that novelty to increase the reasons why people want to want might want to take part.
There is so much more that you can be doing than just posting five days a week.
Or posting stories.
You know it? Try and think how can I make this content more interactive? How can I make them engage?
Because engagement increases reach and the more people see you, the more likely you are to get more followers. In fact, and I’ve already said this, remember?
Also, the as a gamification technique, it’s just as important to help stop the scroll as it is helping you keep consistent with your audience growth tasks, OK?
Some ideas for using gamification in your social media without using our templates so.
I’m going to talk about competitions for.
A little bit.
Competitions is the thing that I think a lot of people think of straight away when they.
Think gamification is like a.
Go to. So I’m going to talk about it, but I’m going to caveat it, but it’s a lot of work.
Doing competition well is.
A lot of work and it’s not the thing that I.
Would probably start with if I was you.
Or anyone for that matter, because it.
Does require a lot of work, but.
You can run competitions in your social media to do all sorts of things and solve all sorts of problems if.
You do it right, so here are some tips for links from competitions on socials.
Number one, I’m doing a lot of lists today, seems try and pick one thing. Just one thing, maybe 2, but I would stick with one that they need to.
Do to take part.
So share or comment or like or click a link.
A couple of things maximum. If you give people too many things to do, they won’t do them. The amount of competitions I haven’t entered because I had to like like 15 accounts tag all of my friends share the post, all this stuff. And you know what, the prize isn’t worth it to me. So I don’t take that action.
#2 link the thing you want them to do to a business needs. So if your aim is to increase your following, do a competition with another account with a similar audience and run the competition together to get your audiences to like each other’s accounts and that would be the only thing they need to do to take part and maybe comment say they’ve done it. Think about the business need for the competition. Think about the business problem that you’re trying.
Resolve link the competition to solving that need. It sounds obvious, but I see it all the time. I’m gonna run a competition.
Why are you running a competition ohd? I think it’ll be a good idea. Like. Oh, God, no. There has to be a business objective for anything to do with.
Gamification or anything?
At all. Oh.
I’ve got two twos here, which means you’ve actually got.
You’ve actually got.
8 tips I think for this section not so I’ve numbered it wrong, so I’m gonna have to now change my numbers as I’m talking.
This is fun, isn’t it? Right. So I’m gonna quickly update it and then go back through, right? So I’ve just done number.
Try to do things for as many of the player types as you can.
On socials, you’re going to have a bigger mix of player types than your closed communities. So we talked about surveying your audience beginning and and it’s been what, six weeks since the beginning, five weeks, your audience, if it’s, if you’ve been growing it might have changed in that time, which means your player types might have changed in that time. And I think Laura mentioned in the first session she was like.
Isn’t it a good idea to just plan for all the different player types and I was kind of holding back a little bit in closed communities.
You’ll know what your player types are, and you can build for them in open environments like on your social.
Yeah, try and plan for all of the player types if you can, bearing in mind killer is the smallest player type, so you’re gonna have the least amount of those.
Of any of the others.
#4 link the prizes to your business so that you can teach people about what you sell and attract people who want or need what you’re offering.
And again, this should go without saying, but I’m gonna say it follow the guidance of the platforms. So all of the platforms have rules about how you can run promotions competitions.
It might be worded slightly differently if they’re an American based platform, which most of them are so.
It might be giveaways or whatever.
You need to say things like this is in no way affiliated with Facebook.
But look those things up before you run it.
#6 mark it like a demon. This is not going to be a post and run.
Kinda deal. You’re gonna.
Have to be relentless to get competition entries. You’re gonna have to be.
Relentless to get engagements.
You are going to have to be relentless. Fullstop.
If you’re the kind of person who wants to run something and just hope for the best, this is not going to work because you’ll get one entry and you don’t.
It’s not gonna work #7 if you can find a way to get people to.
E-mail list do that as part of taking part, because if you can, it’s always beneficial to get people off social media.
And into your e-mail lists if possible, and this is where I see a lot, a lot, a lot and lots of competition. Entry things fall down. They’re not gathering data.
#8 think about what you can do to keep them after the competition on your social media platforms or in.
Your e-mail list or whatever else.
So consider the other things we’ve already discussed in terms of keeping people engaged on your social media platforms or doing competitions and sweepstakes regularly, because what will happen is that people will like or follow your page or whatever to enter the competition.
Then when they don’t win, they.
Just don’t follow again so.
You need to give them reasons to stay.
Be there. Otherwise you’ve done all of this work and you haven’t really gained a huge amount.
So here are seven idea I’ve.
Messed up the number on these as.
Well, if I.
I don’t know who knows? Here are some ideas of competitions you could run.
Let’s figure out how many there are.
As we go along, shall we?
Number one, so user generated content.
This is great if you sell products.
Or if you have a physical location, so UM getting people to share a a photo of your product or your location or and then doing something for a chance.
The win that’s great for creating content, creating engagement and if you have it in your terms and conditions that you can use the content afterwards in your marketing.
It gives you lots of content.
To use ha #2, it’s tag, a friend who would love this. That’s another great type of competition. #3A caption competition. This would work best with fun.
Brands or silly brands #4 follow to win. We’ve already discussed that number 5A scavenge and Scavenger hunt.
That’s hard for me to say. Like the Heineken example that I gave you in.
But you can get people to find.
And ants in your pants. So instead. So, OK, the Heineken example in the first in the first week I talked about they created a whole new Instagram accounts specifically and people looked throughout those posts to find the clues to find the answer to enter the competition.
But you could get.
People to to find answers in your past posts or on different channels or on your website.
It’s a great way to get people to learn about what you do. So if your objective is for more people to understand what you do as a business, this is.
Uhm, #6, I think I have, uh, numbered these ones, right? The creative competition. So get them to come up with a new name for a product or to create a video or a real or a meme or something to promote your product or service for the chance to win a prize you will have seen us doing this before with a mean competition.
Where we’ve asked people to create memes or GIFs or fun creative things to promote our challenges or free events in the past.
#7 the where’s Wally style?
Graphic that we showed you.
On in week one, I think from M&M’s or you know spot the difference these kinds of things these are.
These ones will create a lot of engagement and and you could get them to kind of sign up to an e-mail list to tell to to give the answers. That way for a chance to win as well.
So somebody I know is currently using gamification each week to increase their Instagram reach and following so they post on to their stories once a week and they ask you to react to their story.
So like send those little emojis and screenshot the story and share it to their own story. It’s tagging.
If you follow the instructions they then.
A favourite post of yours to their stories. They sell it as a way for everyone to find new accounts and follow.
- They’re selling it to the socializers. They also pick people at random from those who do follow the instructions properly to win a prize.
Are going to love this bit because they want to achieve. They want to do things properly. They want to get on the radar with the person.
They use two wheel pickers for this, so the first one picks the person who’s won the prize and the second one picks the prize that they win.
So novelty, which is good and a.
Bit of mystery.
Which we like. There is also a limit on how many people can enter, so killers would like that because they want to enter so other people can’t, and also for chances to win.
UM, so I said here. So to break this down from a game of gamification perspective. UM and I’ve said some of these things already, but OK, so the achievers want to be seen on the profile on that person’s profile.
That’s one of the first people who took part. The killers gonna be there. So this can’t. The explorers want to see what kinds of businesses are getting involved. The Socializers want to socialise and follow and engage with other accounts.
And the prizes are all related to what that person sells, which attracts warm leads, because everybody who takes part wants to win one of those prizes, which means they’re all people who want to win something to do with.
What you sell? Amazing.
And educates people about what can be purchased from them, so those who don’t win or whatever they might go and buy those things anyway.
How could this improve be improved? Well, they could get them to submit their e-mail addresses somewhere to confirm their entry, and then you could nurture it and sell them later.
There’s lots of other things as well, but I think.
This is actually quite a good example of a.
Very, very basic campaign that they do every week consistently and is growing their account.
OK, let’s take a quick sip.
From my drink so.
I’m guessing people to engage with live videos, so this could be in this kind of zoom kind of area, webinars, master classes, these kinds of things where you are doing what I’m doing now, talking at people, getting them to engage with you. And it’s even more important on a live because the more people engage.
The more people the algorithm.
Shows that life to people more people join.
So you’ve seen me do some of these already in this course. It’s almost like I was preparing you for this.
So guess the number of slides guess the number.
Of the length of this session, guess the final fruit.
Or vegetable in the slides.
OK, like it’s simple, it’s very simple asking people questions but trying to make it as easy as possible for them to answer.
So in those.
Examples. Guess the number of slides is just guess. A random number like. It’s not hard for them to do that.
Guess the length of the session again is guess.
The a random number. It’s not hard for them. You’re not asking them to write war and peace. You’re not asking them to give their opinions.
It’s straight forward and it makes sure that they’re like.
Listening. And when people see all of the.
Other comments coming up that like crap, I didn’t hear the thing.
Maybe I should start listening. Yeah. So to get people to stay to the end of videos or master classes or live. So.
That you don’t get that drop off.
You could try saying things like if you stay till the end, you’ll get a surprise. We’ll have a bit of mystery for the explorers.
We won’t tell you where in the presentation that surprise will be, so you’ll have to stay for the whole thing.
Out is that cheeky? Yes.
As long as it’s true, absolutely fine, or at the start, you could say we’ve actually picked somebody from from who’s watching right now to win a prize.
We’ll announce it. We’ll announce that at the end. If you’re not still here at the end, we’ll give.
It to somebody else.
It’s. You know why? Why? Why would?
People wanna stay, give them a reason. Also, it doesn’t have to be prizes.
The thing they are there for is to learn from you about the subject that you’re teaching or whatever it is you’re talking about, so the prizes could be a bonus tip or a bonus bit of advice.
So the one thing you should do after this for the best results, and that that bonus tip will be recorded. So you have to be live to see it. Those kinds of things.
Reasons to be.
There live rather than just showing up on the replay.
Some ideas for the different player types for this, so you might have seen me.
Doing some of these in.
The past because, you know, we do try to practise what we preach.
So UM and I’m going to ask you if you can guess which player types these are for. So I nearly said which ones wasn’t for so stuff hidden.
In the background.
So we have done this before where we’ve had posters in the background with random stuff for it and on it and we had and we what we would do is the first person to spot the new thing in the background would win.
Or I’ve been on a course, actually where they did this right at the beginning of the course. They had, like, a bookshelf like mine. But they only had a handful of things on it, and they changed it at the end of every in, in every single episode.
And you have.
To guess what the meaning of all the changes.
And so yeah, I.
Mean and that’s already guessed it’s explorers, so this is really great for those kinds of people. And there was no prize for guessing.
What the bookshelf thing was, but if that’s your, if that’s your thing, it’s gonna keep you engaged in the video.
It’s gonna keep you, you know, wanting to take part. And every week you’ll wanna show cause you wanna see what the next thing is.
Next thing, breakout rooms where people work on stuff together in a webinar in lives you could ask questions and get people to help each other out or mastermind ideas in the comments and that’s already guessed it. This is great for the socializers you could also.
Oh, I don’t know who I put this one for. I’m gonna read it out.
And then see if I can figure out.
Myself get people.
To share the live with people that.
They know will.
Be interested while you are alive for the chance to win a prize. Who would like this? Ohh.
I guess that Socialises as well.
Is that what you’re gonna put?
On it, yeah.
Because it’s about helping other people, but it also could be.
Good for the.
Killers because they might wanna win the prize of.
Other people, and it’s also gonna get more people to come to your event.
Yeah. And the achievers as well.
Also, for achievers and killers, I’ve put first person to do something or comment something or answer something, gets a prize or a shout out first person to take action after the call gets XY&Z those kinds of those kinds of things. None of these are like.
Difficult. None of them require any technology. None of them require massive apps. You can do all of these without any difficulty, but they could make a big difference to the engagement levels.
OK, now we’re going to talk about e-mail marketing a bit and this is about increasing engagement. So I’m gonna give you some ideas with increasing engagement with your e-mail marketing campaigns, it’s very easy and I you know, I’ve been guilty of this. Everyone’s been guilty of this of sending out e-mail.
Writing emails and just sending them out, not really thinking about them very much, especially when you’re like when you do get to becoming quite consistent.
You know, I I consistently will send 3 emails a week. Don’t even think about it. It’s very easy because I just don’t think about it. To not cheque the analytics, to not think about how to engage people more. So here’s some things you could do.
You could do a choose your own adventure style e-mail marketing campaign so it’s kind of like a quiz, but they choose in each e-mail the thing that they want next so they they could come in and they could say you know.
This is a bit about what we do. If you’re a product based business, you might want to learn about this next. If you’re a service business you want.
To learn about this, click the thing so.
Getting them to click something which shows the e-mail service providers that you’re not spam and also gets them to engage and means that your stuff will show to more people all that kind of stuff.
This also saves you having to use big quiz software if you don’t want to as a lead magnet you could just say sign up and you’ll get asked the questions as you go along and you’ll get.
Content that way and you can also segment people that way as well. So they only get the information that’s relevant to them.
It goes back to autonomy, which we,
Discussed last week and.
Novelty, which we’ve also.
Discussed previously and personalisation. So there’s lots of big gamification tricks with this one.
I would say.
With this, because we have tried it, you need to let people know first that this is what they’re signing up.
For otherwise they’ll do what?
They always do, and they’ll sign up for your emails.
They’ll see them come in and they’ll ignore them and put them in a.
Folder marked Kimber all.
Marked to read later or whatever, they’ll never click those buttons, which means they don’t get the.
Subsequent emails, which means they drop off immediately, so you’ve lost them straight away, so you need to let them know that’s what they’re signing up for, because this actually happened to us. So you are learning from our.
The next one idea wise for this.
Is clues in emails, so we did.
This to reveal.
Our new thing, which is gamification, we basically said to everyone, we’re not gonna tell you what new thing is.
The only way you can find out is to sign up for our emails and get clothes. It is the only way you can find out. I did not tell anybody. Only my team knew.
It was really.
Hard keeping it secret. It’s great for the explorers.
Because they want to.
Learn more. It’s good for the killers because.
They want to know before what other?
People do. It’s great for the achievers, cause they want to.
Achieve the like the novelty of achieving it.
The socializers I found in my network skipped the clues and messaged messaged me directly because they were so keen to know what it was and they’re social so they wanted to talk to me but I told them sign up for the blooming clues like everyone else.
Like you’re no better.
Or worse than anyone else, sign up. It was brilliant. So could you do this to reveal your new course? Could you do this to reveal a brand?
Change. Could you like what could you do to to bring this in as an e-mail campaign to increase engagement, but also to get more sign ups?
I’ve already mentioned.
This one briefly personalization. I’ve talked about it in. I think I talked about it with one, it’s a huge part of gamification.
How can you make your emails more personal, more bespoke? How can you do that? So as well as saying hi, first name.
Could you have your e-mail segmented others? I’ve already discussed with other reasons so you know how can you make it as this spoke as possible.
How can you find out more information about them to make it as big as possible for that Netflix style experience?
The next one. So you, I mean I kind of talked about this with social media stuff as well. So you want your customers to engage with your emails. So what other options does your e-mail provider have for engagement?
Have a look.
Do they have polls that you can use? Do they have surveys you can use? Do they have quizzes you can use?
Do they have countdown timers you can use? Do they have those? Add to calendar buttons? What can you put in there so your emails aren’t just text?
Call to action button like what can you do to get people to interact to increase that engagement and bring that back?
To the forefront.
I’m not going to talk about lead magnets and gamifying lead magnets because honestly that would be.
A whole different course, but.
I am going to talk about how you can market your lead magnet in a gamified way to encourage more downloads to get more.
Your e-mail list. I think that that sentence made sense, so here are some ideas.
You can use.
Any platform, a double positive pole, what we call a double positive pole. So you give a question. So do you want our free guide about XY and Z?
And the answers are both positive, so double positive. So the answers are hell, yeah, or I’d like to know more.
And anyone who responds to those, you send them a message and get them signed up through.
E-mail list pretty damn quick.
I can’t really. I just said pretty darn quick out loud. I’ve been watching a 90s TV show and somebody said PDQ and now I can’t get.
Out of my head.
I haven’t heard that’s.
Him for so long. Ohh my gosh. Can’t believe.
I just said it Ohh TV influencing me. Hilarious. OK, Next up. Countdown. So they’re.
A gamification tool that work. I use them all the time.
Some people call it scarce people. Some people don’t like them. If your lead magnet has a deadline, you can use it so there’s only 10 spaces left on this free thing, or everyone who signs up by midnight gets this thing or three hours to go.
All that kind of stuff, you know how this works. But it does work and you can use it for the magnets as well.
Uhm, FOMO is a our fear of missing out is a big part of gamification as well. It’s a psychological technique used in gaming all the time where they say things like three people have got to the next level, and I’ve already got their.
Upgrade like you know. Oh, I want.
The upgrade. What is it so?
For freebies you could say things like.
50 people have now downloaded already. Have you got yours yet? Good for killers and achievers. Sarah got these results after taking actions that she learned in our free guide.
Do you want results? Results like this kick yours now. Again, good for achievers. We covered these kinds of sentences. I guess marketing sentences in week one, but it’s always good to revisit them.
To motivate people to download your freebies, you can also create competition, which we’ve already kind of talked about, but this can be as simple as drawing a name from a hat for every 50 people that sign up, so that gives you that deadline as well. You can also create an exclusive discount for the first however many sign ups.
Encouraging that phone room for longer term, you can create exclusive offers for downloading your freebie so only people who downloaded this freebie will get access to certain offers in the coming months, so that’s a way to get them onto your mailing list as well. Killers, explorers and achievers. And I love that one.
You can give away extras for downloading before a particular deadline, so it could be an extra chapter or a complementary guide that could be sold in the in the future as a separate thing.
So you’re creating it for selling it later, but you give it to them for free if they download by a certain time.
Really consider the different player types. Can you create marketing for the different types? Of course you can. Please do.
Don’t miss this very important, OK, so.
In previous sessions.
I talked about rewards, so we talked about rewards. We talked about carrots and sticks, talk about all those kinds of things and I’ve given lots of different.
They don’t always have to be physical and giving feedback of any description is a core gamification technique. I’m not sure if I’ve covered feedback before. I don’t know if I have, but feedback is something you get instantly in any game you do.
Like pretty much immediately, a good thing or a bad thing will happen as a result of an action you take.
Letting people know that their chosen action is correct. That’s kind of the idea behind it. So feedback can be as simple as asking them to reply to your e-mail when they have completed an action.
You can then reply back and start a.
Dialogue about how.
They found your freebie.
Freebie and you can like kind of start that sales conversation with them and maybe lead it to an upsell.
Providing any sort of feedback as part of your lead magnet is going to make it more interactive and is going to go above and beyond anyone else offering lead magnets.
Now, I’m not saying you have to do it like that where they reply to an e-mail because that’s going to generate a lot of work. It depends if you’re looking.
For high volume.
Of responses or not? If you’re looking for low volume of the right people, then that one could work for you, but there’s lots of.
Different ways you can give feedback.
Ohh I like this one. OK so.
This is another.
Example, I’ve seen somebody using that e-mail marketing, so somebody I know sends an e-mail every week on a Monday with different cards in the e-mail.
This is what the e-mail actually looks like. I just copied and pasted it, so they’re they’re there as though they’ve been placed in table in front of you, and all you have to do is click on one of the cards.
You pick it.
And it takes you to a web page with an affirmation on it and asks you to share that affirmation only.
Time they have different numbers of cards. Each week they look slightly different and they shuffle them so they’re different order every week and you don’t know what information.
You’re going to get.
I know for a fact that this simple thing sending this out every Monday has increased their open rates and click through rates and and I have messages.
Ask for confirmation of this and she’s gonna share the data with me, so I will share that when I get it through because I wanna.
I wanna show you guys how that this is been because this seems fluffy and silly and not relevant to the business. She’s a funnels expert. So like, this is like what on Earth has this got?
Do then thing.
It increases her open rates and click through rates, so on the rest of the week, when she’s talking about the important stuff, people are more likely.
To open her emails.
It’s like it is genius. This is a great example. I even told her I was like this.
Is a really good example of.
Gamification. So you know so.
Let’s just double cheque that I haven’t already said all these things.
The increased click through and open rates are assigned to the e-mail gods that their content isn’t spam. That’s.
Also a thing.
So what interactive functionality does your e-mail provider have that you could be using that you’re not currently definitely have a look. It’s very easy to get into the habit of just doing the same things all the time.
Oh gosh, look at the time. OK, this is interesting. So.
One of the bonuses for the course was our previous webinar on how to come up with three months of content ideas in an hour and everybody. Once you’ve watched this video, you will get.
Access to it.
So how can that be gamified? How can you gamify coming up with content cause lots of you find it boring.
I get it.
So if you put on a timer and.
Have to complete the ideas within an hour.
Or you’ll get a reward or a punishment because you know your own motivations. By now, that’s a simple way of doing it for the achievers, for the socialisers do it with a friend.
Once a quarter have lunch together and then put our timer on for an hour and go to work. You could also help each other out.
It’s always easier to come up with ideas for someone else than for yourself, for the explorers, challenge yourself to come up with ideas.
Others aren’t talking about or to talk about things from a different perspective. So you add in an additional hour for research before your content idea session.
You’re going to type your themes.
Into Google your favourite.
Platform and see what other people are saying about that theme.
You’ll enjoy the investigation and you’ll get great, great content ideas as well, because you’re looking at a different way.
You’re like, how is everyone else talking about this? You’re exploring? Yeah, it’s a it’s an interesting one. That one for the killers. Any of the.
Above could work.
But also try making the research we suggested for the explorers more focused on getting better content than your competitors, or more views or more reach. Again, you’ll get better content this way, and it suits your player type.
You can also try beating yourself in terms of ideas generated in this time. I talk about this all the time.
This is like my go to example. People like I don’t understand gamification. I’m like right? I hate emails. I try and get as many done as I can in 10 minutes and then tomorrow I try and beat myself. That’s it. Simple, right? So you could do that with ideas generated in that time.
For novelty, you could try changing these themes each quarter. You’re not using the same themes each each quarter, and also it can be quite difficult to come up with many different ideas under the same theme.
You could try picking a different location to do this task in so four different ones once 1/4.
A coffee shop or something special to make it into a treat so it’s not boring. You could also try different approaches to help you come up with ideas that are a bit more fun, a bit more game like so I’m gonna give you some ideas for this.
Obviously adding more novelty, so this is great if you are finding content generation boring. So you could do things like.
Come up with posts starting with every letter of the alphabet. So I used to run a workshop with my friend.
And she’s a workshop facilitator, and I, as was, uhm, digital marketer. So we worked together on a workshop called marketing.
Your workshop made easy and ahead of every one of those we ran, we ran them few times a year. I think we would always do.
And A-Z of tips so each tip would relate to a letter of the alphabet.
It made it easy to come up with. It didn’t take us very long at all, and it was fun.
More novelty ideas when you’re finally coming up with content boring. Use the wheelofnames.com to fill it with themes to do with what you offer.
Let the spinning wheel pick your theme. Give yourself 10 minutes to write as many post ideas in that time as you can on that theme.
Or you could use two spinning oils, so one picks the content theme so mine could be gamification, myths or gamification.
Total, gamification, fact or whatever, and the second one is the content type. So real or blog post or live video and then.
The wheels pick what you create.
You could do an idea generated game so you could use an online word random word generator. Just Google the words random word generator and loads will come.
Up to come up with two or three random words, and then you’re gonna challenge yourself to come up with a content idea that incorporates those.
Words. You can set a timer for certain amount of time to make the game more challenging.
Here are some examples that I’ve seen somebody doing recently, so I saw a makeup brand.
Do all do all of.
These ones that I’m about to tell you and.
It’s relevant to product based businesses, but I will come on to how we can make it relevant service based businesses. I just want to show you how easy it can be to create engaging content.
And gamify yourself to actually get it done.
So number one was a challenge. That was, however many letters are in the name of the product that they use the make up product is how many layers of the product they would use. OK, silly, ridiculous, right? But.
I watched it.
#2 the challenge was how much the makeup cost. To say it costs, £15 is how many pumps or swipes of the makeup product they would use, so they have to do 15.
That’s a lot. Wow #3 challenge to do a whole face of makeup. Do it using just one brand.
That would be great if you’re.
An influencer for that brand number.
Four challenge to do your makeup routine.
Backwards #5 using Uno to decide your makeup routine so the numbers are how many swipes you would do or.
And then the skips. Means you skipped that item. Oh no. Imagine skipping a makeup.
Item during your routine.
Clearly I’m not that fussed about makeup, but how is this relevant to you?
None of your product based businesses. So regardless of what we’re marketing, our job is to market the same thing over and over and over again in creative ways. That person is doing.
Exactly the same thing. She’s just putting her makeup on, that’s all she’s doing. But she’s doing it in creative ways.
I often joke that my job is to touch it for a living and repeat the same stuff over and over and over.
When people ask me what I do, if they’re my mates, that is what I say. So these little challenges are good for helping us to think of creating creative ways of saying the same **** differently. It’s fab for us and our motivation on our creativity and our consistency.
Because it can get boring repeating yourself. They’re also great for the audience who want to know what on Earth you’re.
Gonna do next?
It is great for.
That for that novelty.
Oh, good. We’re actually OK, timewise. OK. So in the example of the alphabet posts, they’ll want to know what on Earth you’re going to do to come up with difficult letters.
Like Q and Zedge.
What are you gonna do? Like, they’ll be intrigued. They’ll wanna know. The explorers are gonna love this stuff also. There’s no reason you can’t get your audience involved in.
This as well.
Ask them what challenge they’d like you to do next. Many of the make up examples I just gave you. The challenges actually came from my followers.
You never have to think of the ideas yourself.
Like absolute genius, some of the other examples I’ve seen challenge yourself to dye your hair blindfolded, like you know, these are silly things, but you are promoting you’re using them as an engaging way, a different way, a gamified way of promoting the things differently.
OK, so how can you use this advice as service providers, right? How about creating reels with audio with the name of that month in it so you so that month you can only so this month this March you could only create reels that have.
Music that has the word March in the title, for example. Right, you could ask your audience to provide you with random words so you could do.
A post to guys.
Everybody, give me an adjective and I have to come up with posts that include that word, that talk.
About my business. So that’s it. That’s engaging them and giving you ideas you.
Could for a week.
Roll the dice and you have.
To fit as many.
Tips into a real or a?
Live video or whatever.
As the number that comes up on the dice starts that real with rolling the dice, that’s what makes it fun and you have to think of them on the spot, OK?
And and bring like you’re bringing your audience along with you. You’re engaging them with the content. You could use your pets.
Or your kids.
Or your you know.
If you have kids, your nieces and.
Nephews or whatever to.
Help you decide things so you could write content.
Ideas into envelopes and get your kid to pick an envelope or put them on the floor and the one your pet chooses.
To sit on is the one that you go with.
You then have to spend a week talking about.
That topic and the process of the content topic being chosen is content too so.
This is all like you.
Can bring them along with the gamification.
You have to say it’s gamification cause nobody knows that what that means. But you can bring them.
Along on the game with you.
Can you use milestones or rewards for your engagements? We’ve talked about milestones and rewards before, so for my Instagram challenge, the final level one that we did, I promised that for every 500 people that signed up, I would do.
A healer heap video.
I said the 1st 500 people that signed up, I would do a video with one hula hoop for UM.
1000 people signed up. I would do a video with two hula hoops for 1500. I do 3 for hula hoops.
And then if I got to 2000, then I would do a fire hooping video. Now I did this because I thought how like.
I I’m running out of ways, creative ways of getting people to sign up.
And getting other people to tell their friends about it.
Yes. And I knew that lots of people really wanted to see me hooping like it’s a it’s a it’s an all all common theme in every all of my engagement stuff.
Like people want to see it, so I knew that people who really wanted to see my hula hooping at different levels, like with all the different hoops and stuff, would share my challenge and they did lots and lots of people shared my challenge.
To their friends because they wanted to see those videos. So can you use your milestones to motivate other people to take action to market your business for you is the question.
As well as creating content, because I’ve talked about milestones in terms of, you know, creating content, sharing your journey, but can you use it to motivate others?
And I’ve said here exactly what I just did. Basically. So figure out what people in your audience really want, so it could be what you’re teaching and it goes back to market research in the first week and use that as leverage to increase signups to a newsletter.
Or get more followers or get more.
Traffic to your website.
Or whatever the problem is you’re trying to solve with.
So chantelle’s not here, but I’m using her as an example. Uh, because she posted about this in the group.
So I want to talk about it. I wanted to make it relevant to you guys. So remember, we’re back at the start of the course.
Uh, Chantelle segmented her audience to give exclusive content for people who are killers and explorers.
I think it was after.
The first session she did polls. As you can see.
To do this so yeah, basically she’s even said that it’s like, oh, she said it in the post to us.
She didn’t put this on her social media cause that would been weird, but starting to segment my social media audience with some story polls and.
And then she.
Put people who identified as a killer or an explorer into a close friend list so that she could share share stuff with just them. That’s exclusive and exciting.
So an additional idea, if you’re going to be giving this kind of thing a go where you want to give exclusive.
Content to your achievers and killers.
You can encourage the achievers and the killers to earn that exclusive content. So let’s say you have a certain post each week that’s designed for engagement.
Let’s say you take the idea of creating a game that we talked about start of this session and you do that every single week. They can gain a point for commenting.
On that post or for liking that post or whatever you build your own point system limited to only doing it once per week or whatever to try and stop them from cheating the.
Them you could.
Give them a point for signing up to a newsletter or for sharing your page with a friend. Whatever.
So when they get to 100 points, they get added to the exclusive content section with other people. Now obviously that’s not a perfect example, but achievers love points and killers want to get access before other people, so it’s gonna really work. And if you’re going to be giving exclusive content away anyway.
Like Chantalle is in this example, why not make them work for it? And why not make it more gamified and more?
Fun and help it to solve other.
Problems so you can see like and I. I would definitely suggest with any of the gamification stuff you do.
Start simple and then build up. So she started simple. Here. She’s done some polls. She’s put them into a thing.
But now, now that she’s got that going, how can you build up on it to solve even more business problems, to get even more engagement, to get even more followers, all that kind of stuff?
Yeah. So you can, yeah. So you can use it as.
A marketing tool.
To solve other problems like increasing your followers, getting more people to your Facebook group, getting more engagement etcetera, etcetera, etcetera.
I’ve actually got this into an hour. I’m so proud of myself. OK, so I have thrown some new techniques and ideas.
At you today.
Mostly they are an adaption of the ones we talked about.
Previously, but of course I’ve got some homework for you, and again, it’s quite simple. It’s not gonna take very long.
The first one is to use one of today’s techniques to either gamify yourself to create content.
Uh. Or gamify your audience to take action. Tell us the thing that you’re going to try so that we can.
See how it.
Works and the second one is as a practise run of one of these ideas so that you can see how it works on top of the example I already gave, I’m suggesting that we’re going to do an 8OZ of gamification words that we’ve learned during this course.
All randomly heard of and we can fill it in as a group, so I’ve already put a post out there.
It’ll be out there by now and it’s got A to Z.
Z A-Z always figure which.
One is in British.
And I’ve put some examples in surg as gamification for example. So yeah, we can get that filled in. That would be useful.
And then you’ll have. You’ll be able to kind of get an idea of some of the techniques that we’ve covered.
It’ll be good for revision and and as always tomorrow there will be the weekly cheque in post, a chance to reflect on.
Your consistency tasks.
See if the techniques that you’ve picked are working to add to them to change them.
To be kept accountable because next time.
Implementation session break week. This is your chance to really get your head down and get some stuff done. I’ll be in there for the whole hour.
Feel free to come along and and do some Co working on everything we’ve done this course and we do have an additional session as well which I think is next week week after where Abby is going to be talking about. Once you’ve grown your audience.
What do you do with them in your e-mail so.
It’s about nurturing and writing emails properly for those people, what you’ve got them in there and that is really going to be valuable.
For all of you.
So yes, OK.
Cool. So any questions on the stuff we’ve covered today? I know I’ve covered a lot today. I feel like I’ve just not stopped talking.
So sorry about that.
You should be able to unmute yourself if you want to.
I don’t know actually.
Or just use the chat if.
You want to speak.
If not, obviously the group is there.
For you to ask questions as well.
I said I don’t know where that’s going.
OK, no problem at all. There is a lot to go through there. Yeah, that’s absolutely fine. Yes, so.
The bingo board will be.
Coming as soon as it’s ready.
There are posts ready for your homework in the group and yeah, implementation session next week which I’m very excited about.
To see how you’ve all been getting.
On it I’ve been.
Really enjoying seeing how we’ve all been implementing this stuff so far. So yeah, thank you very much and.
I will see you all soon. Bye for now.