Want to engage with your audience in your social media posts ?
Make your stories more engaging.
…grab our Gamification Social Media Stories template pack
Grab both the Stories and the Post Packs for just £35
Make your social media stories more engaging.
…grab our Gamification social media stories template pack
Run out of new ideas to engage your audience in your stories?
Found that your audience doesn’t want to interact with your stories?
Tried to be more fun and interactive in your stories but hit a brick wall?
If used properly these templates will help you to:
Increase the size of your Audience..
Increase engagement in your stories.
Increase your knowledge of your audience (market research).
Increase your audience’s knowledge of you (to help with the know, like and trust).
Sounds good – What’s included in this pack?
- Designed for Instagram stories but can be used in other stories too.
- These templates are split into 6 different types of games with a range of styles and ideas in each that you can customise for your brand.
- These templates are 100% customisable, everything from colours and fonts, to images and style… make them your own!
An extremely affordable £17.99 for 30 templates.
That’s less than 60p each!
These templates will not:
- Blow up your audience overnight (If they do, please let us know, it will be great for our marketing!)
- Write themselves, you have to use a bit of creativity to make them work.
- Make you a cup of tea (sorry!)
explained. identified. made easy.
Why is engagement important in your social media posts?
Engagement is a funny thing. You know you need it, but do you know why it’s so important?
Higher engagement in your social media marketing can lead to better results for your business and for your audience too.
More social media engagement is a sign that:
- People are watching what you do and are interested
- Your content is hitting the mark, which means that people want to see more from you
- It’s a demonstration to the social media algorithm gods that people like your content and therefore that post is worth showing to more people
- It’s also a sign for the social media algorithm gods that certain people like that post and therefore it should show more of your content to those people
How do you get that elusive engagement ?
Everyone is different and therefore; not everyone will respond to the same methods when it comes to trying to motivate them to engage with your content.
Also, there will always be some people who prefer not to engage on social media at all, they like to simply browse and observe.
You are extremely unlikely to get 100% social media engagement, you definitely won’t hit the mark with every post, but you can increase your engagement by considering a few things and tweaking parts of your social media marketing to ensure that you’re speaking to these different types of people.
Games are great for engagement, market research and more!
Everyone has played a game even if they don’t consider themselves a ‘gamer’
From a game of kickabout in the park to naughts and crosses, Farmville to Fortnight, space invaders to chess and more… everyone has played a game.
Make it easy for your audience to engage with your content by playing games with them.
But why do you care about any of that?
If the social media platforms show your posts to more people, that’s more eyes on what you do and more potential buyers.
If they show more of your content to the same people, those people are reminded of you and what you sell on a regular basis. The more that people are exposed to your brand, the more likely they are to buy from you when they need what you sell.
Also, if these people are engaging with your content, it’s a signal that they like it, or find it interesting enough to engage with. If people feel like they are getting something valuable from social media interactions with you, it can contribute positively toward how people feel about your brand overall.
The case for offering touchpoints across multiple channels is increasingly being made, with analysts such as McKinsey offering a clear cut reason to give consumers more chance to interact – both to boost sales and generate positive sentiment around your brand.
In essence, more engagement = more sales. Maybe not today but eventually. It’s also a pretty nice ego-boost to receive likes and comments 😉
“If your goal is brand awareness and building a relationship with your audience, then engagement is a more important KPI” Jeraldine Phneah, regional account manager at Socialbakers Asia Pacific.
Why Kimba ?
Kimba is a successful, innovative and creative entrepreneur based in Bristol.
Kimba has been using Gamification in her personal and business life to improve results and meet her goals for as long as she can remember.
As well as running a flourishing business, in her spare time, she’s a sponsored hula hooper and has used gamification to outsell the other sponsees by 10x.
Gamification has enabled Kimba to improve all aspects of her business leading to more sales and greater results for everyone involved. Whether it’s engagement on social media posts, an increase in the number of people completing her courses or showing up live to online events, better participant retention in her challenges and memberships or getting higher quality testimonials.. everything she’s gamified has seen a marked improvement!
A great example of this, comparing the last two challenges that Kimba ran which upsold to her Instagram course. By adding in just a handful of Gamification elements she went from a 1.1% conversion rate to a 2.9% conversion rate – an increase of 162%.
The final InstaMind course, (10 week Instagram course) – saw…
- A 29% increase in people completing the course compared to last time…
- 52% increase in posts in the group, compared to the previous round.
- AND a 16% increase in Active Users (the number of users active in the group across the 10 weeks) compared to previous round.
Kimba has gamified other areas of her personal life too, to help her fit in extra reading, exercise regularly, or learn new skills (all while having fun!)
Kimba now helps other businesses to apply gamification techniques to boost results for themselves and their customers/members. By working in this way everyone is a winner!
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