Six Simple Steps to a Killer Content Strategy

Content is …….. When it comes to marketing any business, great content is crucial. When we talk about content, we mean everything your business uses to promote itself. That could include:     Website text Blog posts Videos Photos Infographics Social media posts Offline content like leaflets and magazines What is a content strategy? A Read More

Content Marketing? Does my business need it?

Content marketing is a term that confuses the best of us. It’s the phrase we use to describe what Kimba Digital Marketing does, so we thought it might be beneficial to break it down and clarify what on earth it means….. Let’s start at the beginning; What is content? Content is sometimes described as assets, Read More

9 Reasons To Outsource Your Blog Writing

Any business worth their salt these days has a blog on their website. Although extremely beneficial, blog writing takes time, especially when you post regularly. It is easy to see why so many people let their blog go stale, putting other things first, but this does do damage to the business long term. Don’t worry though, Read More

9 Simple Tips To Improve Your Blog

I’ve been writing blogs for companies and myself for the best part of a decade. In the past, I’ve also been responsible for guiding others through the blogging process and editing the final piece. I’ve found that many people don’t how to make a good blog post so here are some very simple tips! Length Read More

The Value of Content Marketing

I recently spoke for ten minutes about the value of content marketing at my local Working Breakfast group. I thought you might value from the information I shared so I’ve turned it into a blog post. I’d be interested to hear what you think in the comments. Let’s get started. Open up a notepad file Read More