Using Facebook to drive more business
We were delighted when Nu-Staff asked us for our help to improve their Facebook presence.
Here’s what happened, how they felt about our services and why they think you should get in contact with us too.
Nu-Staff are an experienced independent recruitment agency based in Chepstow, just over the bridge in South Wales. Set up in 1993, the nine-strong team specialise in recruitment for roles in industrial, commercial and technical operations as well as drivers.
Nu-Staff recruitment work with companies and candidates across South Wales, the Forest of Dean, Gloucestershire and Bristol.
The Problem – How to make Facebook work harder
Nu-Staff had a Facebook page that they managed alongside a million and one other things, but it had never been given the love it deserved. The team recognised the importance of using this social media platform as a tool to reach out to potential candidates. But despite having basic knowledge, they admitted they had no real idea of how to get the best out of Facebook in a business setting.
It’s a common problem we hear – “we all know how to use Facebook but how can we use it properly for business?”
· Struggling to increase their Facebook presence and get more engagement from their target audience.
· Looking for ways to attract applicants from outside of their local area.
· Unsure about which types of content to post on their Facebook page.
Having tried another digital agency that didn’t work out, the team from Nu-Staff met Kimba through. And after a quick conversation they asked for her help to up their Facebook game.
Putting a plan in place
Kimba suggested three personalised social media coaching workshops timed to make sure the team could try out what they’d learned in between sessions.
The coaching was designed to be relatively informal and focussed entirely on Nu-Staff’s business and what they wanted to achieve.
Following their social media sessions with Kimba Digital Marketing, Nu-Staff have reported better engagement on Facebook posts (more likes, comments and shares) as well as an increase in applications directly through the site. (See statistics below)
But as well as this, the team has noticeably grown in confidence, finding other benefits from their newfound Facebook knowledge.
What the client said
Nu-Staff Managing Director, John Scriven, was impressed with Kimba’s approach, breaking the training down into easy steps with clear explanations. He found her to be “sympathetic to a person not using, and understanding, the potential of Facebook for business.”
Overall the team thought Kimba provided “very useful and educational sessions which were explained well.” They look forward to seeking her assistance again when they dive further into the world of Twitter in the near future.
*Training started in January
Would you like us to help you too?
If you feel guilty every time you look at your Facebook page why not find out more about how Kimba Digital Marketing could help you make it work harder for you and your business.