Workshop marketing with a wide target market.

Things I hear all the time…. “The people who attend my workshops are all so different!” “I can’t just target one person, so many people could benefit from my workshop” and the dreaded… “My workshop is for everyone” closely followed by “Where should I be marketing my workshop with so many different potential participants?” I Read More

11 Top Tips for Marketing Your Workshop.

There is a constant whisper among those that run workshops that nobody dares say too loudly for fear of scaring off future participants “It’s really hard to fill workshops”. The struggle is real. Over the last decade, I’ve marketed a lot of events and workshops of varying sizes, from small intimate workshops with under 10 Read More

An Intern’s Insight to the Digital Gaggle

We went to Digital Gaggle last week and here’s my experience on it: What I was told: It’s a big digital marketing conference organised by Noisy Little Monkey. It’s a great place to learn about digital marketing tips, network,  and would be very “different” from what you would usually expect. It was at the M-Shed and there Read More

Event Marketing – How to get Bums on Seats

So you’ve had a great idea for an event. You’ve booked your venue, and have decided on the topic you’re going to cover – everything is going perfectly so far it seems. However, there’s just one tiny element that you really need to sort before you can officially declare your event a success, and that’s Read More

Six Simple Steps to a Killer Content Strategy

Content is …….. When it comes to marketing any business, great content is crucial. When we talk about content, we mean everything your business uses to promote itself. That could include:     Website text Blog posts Videos Photos Infographics Social media posts Offline content like leaflets and magazines What is a content strategy? A Read More

Why consistency across social media profiles is vital for your business.

Have you ever followed a brand on Facebook and then followed them on Instagram and it looks like a completely different brand?       The profile pictures are different (like seriously different), the ‘about us’ or ‘bio’ sections have a very different message and to make matters worse, the content they are sending out Read More

Why you should use Facebook to market your business.

‘Social media’ is a big, scary (overused) term and it can be daunting figuring out where to start in order to make the most of it for your business.  It can make you feel a bit overwhelmed…     Here are my top 5 reasons why you should be using social media to market your Read More