InstaMind - Week 4
Week 4 - Ideal Client Avatars.
Welcome to Week 4. This week we cover finding and engaging your ICA.
Any issues please contact firstname.lastname@example.org or post in the group.
This week is a very important week of the course.
This week we will be finding and engaging with the person you are trying to attract.
It’s a big topic and something that isn’t always the most straight forward so we encourage you to re-watch this week’s videos and re-read this week’s PDFs as frequently as you need to in order for it to click!
Please don’t feel like you need to rush this week, it’s something you’ll definitely get better at with time.
Hello and welcome to one of possibly the most important weeks of this course.
This week is all about finding and engaging with the person you are trying to attract. So, that might be a dream customer, it might be the person you’re trying to recruit, it might be an influencer. You might refer to them as your ideal client, whatever it is for you. So, you may have noticed that there is not a task for everyday of this week. There are some tasks and there is a bonus task for those of you who want it. But you don’t have to do it, if you don’t want to.
The reason that there are fewer tasks this week than the other weeks is because today’s task is a big one. And so I wanted to give you a couple of days to work through it, to give you a bit of space to work through it. Finding and engaging with your dream customer is one of those things that is a bit of a process. It takes a bit of practise and will be different for all of you.
So, there is a PDF. There’s a couple of PDFs that go with this video, actually. But the main one shows you the seven core ways that you can find your dream customer. So, what I want you to do is I want you to read that PDF. And then take a break, go and do something, come back to it.
Read the PDF again and then make a note of the ideas that you want to try first to find your dream customer. Because what will happen is, not all seven- For most of you, no way will all seven of these ideas work. One or two might work. For some of you a few of them might work. One of them, it might just be that one of them works for you. So, you will need to work through each of these methods to figure out the one that applies to you and finding the person you’re trying to attract on Instagram. What I want you to do is any time that you find something that works whilst you’re going through this process, I want you to add it to a list that we’re going to call your “Sherlock list” because that is what you’re doing.
You’re playing detective this week.
You are searching through the whole Instagram world for your dream customers. And anytime you find a method that works, you need to add it to your Sherlock list. Why would you do this? So, that when I ask you to find and engage with your dream customers daily, from now on, you can very easily go back and review what works and then quickly start to look for your dream customers. Over time as well you’ll find that some things work better than others and you’ll find that you may get limited in some of your methods. So, you want to go back and try some of the others.
So my Sherlock list, for example, of how I find my dream customer could be to look at other coaches and people that are following their accounts. Could be to look at other people who are following Instagram trainers. Could be to look at people who are following other eco-businesses. There’s loads. My Sherlock list is pretty big now and I know, like that, how I can go. I don’t even have to check my Sherlock list anymore. But I know very quickly, very easily how I can go and find my dream customers. And it will be like that for you in the future too. But for now having this Sherlock list is going to save you a lot of time. If you already are a bit lost, stop the video.
Go and read the list, go read the PDF and then come back and watch this again. Because then once you have found some of your dream customers, I’m looking for you to find five to start with using the methods in the sheet. I want you to make a note of their account name. So, what I mean by is their handle. So, what you’ll do is when you’re in their profile, you’ll be able to see at the top of their page their handle.
So, my handle is Kimba Digital. And if I was in, I don’t know. So, this is Jo’s account, who’s on this course, their account name at the top there, when it focuses is- It’s not going to focus. Is Jim Sharples Furniture anyway. It’s deciding not to focus, but you get what I mean. So, you’re going to make a note of these account names. That’s really important and we’re going to come back to that list later. So, making out a note of the account names, the five accounts that you find. And then start looking through their posts for posts that you can comment on. Because we aren’t just finding your dream customers this week, we are engaging with them. So, what I want you to do is to leave three comments on their posts. They don’t have to be the most recent posts. Really, you want to look for posts that you’re actually interested in engaging with because there’s pointless commenting, useless rubbish on posts, that’s not going to help you to build the relationships which is what it’s all about.
So, what you want to do is you want to make sure that these comments are useful in some way. Meaningful and more than three words. They want to be thoughtful. The reason that this is because you’re trying to start a conversation. So, comments of less than three words like, “I like this” or “This is great” or “100%”, look like they were left by a bot. By a piece of software that automatically comments. So, they’re not going to get the attention of your handle. If you think about it from your own perspective, if somebody takes the time to leave a more thoughtful comment on your post, you’re more likely to respond. You might go and check out their account. You might follow them or interact with their stuff. And a relationship starts to form and that’s what we’re looking for.
So, for those of you who are like, “Oh my gosh, how am I going to do this?” That’s really scary, commenting on strangers posts, it’s a very different world to Facebook. Instagram is a place where people kind of expect strangers to comment on their posts and they like it. If somebody leaves that more thoughtful comment on your post, you love it. It makes you feel good because you actually, you’ve put something out there and people liked it. So, don’t feel like that. But if you’re struggling still, how am I going to approach this? I have put together a PDF that has some tips on how to leave good comments, okay? So, that list that I just referred to are of the people that you are engaging with, those five people today. I want you to keep them somewhere so that you can go back and comment on their posts again in the future. Because that’s going to continue that relationship building.
That list we’re going to call the “conversation list.” That’s the list of people you’re having conversations with. You can keep it in a spreadsheet, you keep it on your phone, you can keep it on post-it notes. I don’t care. Keep it somewhere. It’s important. You don’t have to do all of the things that I’ve just mentioned today, okay? That’s why I’ve given you a bit of space to do a bunch of things over the whole week, if you want to. If you just read the PDF today and then come back to it tomorrow, that’s fine. But by the end of this week you should have started your Sherlock list with a list of how you can find your dream customers. It might just be one way for now. You can build on it over time, that’s fine.
And have a conversation list with at least five people that you have found and commented on three of their posts. So, 15 comments in total. And I encourage you strongly to put a timer on when you’re commenting on their posts so that you can make a note of how long it takes you to do those 15 comments. Ideally in the future, you want it to take about 15 minutes a day for you to be engaging with people on Instagram. But if it doesn’t take you 15 minutes a day, if it takes you three hours, then maybe tomorrow comment on a few less people. But the thing is, it gets quicker and easier the more that you do it. I can go into Instagram in 15 minutes, find my dream customers like that and find some stuff to comment on. And it really doesn’t take me very long. It can be very easy to get sucked into an Instagram black hole and just ending up there for hours.
So, put a timer on. Time yourself today and then tomorrow try and reduce it a little bit. As always, if you have any problems, if you struggle at all, please use the group and ask for help. But remember that these tasks this week are slightly different from the other weeks in that they kind of all go together. So, it might be worth looking at the other videos, looking at the other things that are happening, in this week’s task. And trying to get your head around it all before you go into the group and ask for help because the answers might be there.
Okay. So, good luck, Sherlock. You’re going to find your dream customer with the help of us. That’s the whole point. The answers might be in the PDF or you may have to keep searching but we will get there eventually.